Growth engine
Customer reactivation engine
AI digs through your CRM, finds dormant leads and churned customers worth re-engaging, and drafts personalized outreach for each.
An AI pipeline that scores every cold contact in your CRM by reactivation likelihood, segments them by why they went cold, drafts personalized re-engagement messages, and tracks what comes back. The cheapest growth most businesses can buy: people who already know you and almost bought.
Typical price
Setup fee $499+, credited back against your first performance fees. After launch, common performance models for this engine: pay per reactivated lead, revenue share on incremental revenue, or pay per closed deal.
Typical timeline
2 to 3 weeks to first reactivation campaign live. Ongoing cadence thereafter.
How we build it
Score the database
AI reads every record in your CRM (or whatever cold data you have) and scores reactivation likelihood per contact.
- Score by recency, last engagement, deal stage at exit, ICP fit
- Per-contact reason-for-cold classification (lost on price, bad timing, ghosted, churned, etc)
- Negative filters: do-not-contact, opt-outs, regulatory holds
- Top 5 to 20 percent flagged for first wave
Segment by why they went cold
Different reactivation reasons need different messages. We don't send one campaign to everyone.
- Price-sensitive cold leads get a different angle than ghosters
- Churned customers segmented by churn reason (product, support, price)
- ICP-fit leads who never bought get top priority
- Recently dormant separated from very old (different message)
Personalize and draft
Each message is drafted from the contact's actual history with you, not from a template.
- Per-contact message drafted from their CRM history
- Reference to their actual previous interactions, not generic 'we noticed you'
- Multi-touch sequences with non-template follow-ups
- All messages in your voice, learned from past sent messages
- Always human-approved before send
Send and track
Messages go through your team's existing email or SMS tooling. Replies route back into your CRM. The engine learns what brings people back.
- Send via Gmail, Outlook, or your existing email tool
- SMS where opt-in permits and regulations allow
- Reply detection and CRM record updates
- Reactivation rate tracking by segment, angle, and message
- Monthly review of what is working with the sales team
Edge cases
- Small CRMs under 500 records. Not enough lift to justify the build. We tell you up front.
- Heavily regulated reactivation (financial, healthcare). We add a compliance review and consent verification step.
- GDPR or CAN-SPAM concerns. We honor opt-outs strictly and check consent records before any send.
- CRMs in bad data shape. We do a cleanup pass first or recommend skipping until the data is healthier.